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February 15, 2024
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Technology has helped streamline work on diversified cattle operations, according to Luke Kovarik, a first-generation rancher and owner of Nebraska-based Kovarik Cattle Co. Kovarik emphasizes the importance of diversification as a risk management strategy, and in his own operation, he has used technology such as Performance Beef, EIDs, artificial insemination, embryo transfer, and genomic testing to manage and track different aspects of his business. Although there are additional costs associated with implementing new technologies, Kovarik states that the ROI can manifest in various forms, such as increased accuracy and trust from customers.

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