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March 16, 2024
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  • Microsoft rebrands its news portal to MSN from Bing.
  • The new MSN focuses on a more personalized experience for users.

In a strategic move, Microsoft has rebranded its news portal from Bing to MSN. This shift aims to provide users with a more personalized experience, tailored to their interests and preferences. The new MSN encompasses a variety of features designed to enhance the user experience, including a simplified layout, improved navigation, and a focus on curated content.

One key element of the new MSN is the ability for users to customize their news feed based on topics they are interested in. This allows users to have more control over the content they see, ensuring that they are receiving information that is relevant to them. Additionally, the new MSN offers a seamless experience across devices, allowing users to easily access their personalized news feed on their desktop, tablet, or mobile phone.

Another important aspect of the rebranding is the integration of Microsoft’s AI technology, which helps to deliver more relevant content to users. By leveraging AI, MSN can learn from user behavior and preferences to constantly improve and refine the content recommendations provided to each individual user.

The rebranding of Microsoft’s news portal to MSN marks a shift towards a more personalized and user-centric approach. By allowing users to customize their news feed and leveraging AI technology to deliver more relevant content, MSN aims to provide a tailored news experience that meets the needs and interests of each individual user.

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